Babes in Arms was very excited to be interviewed by Little One Baby. With amazing shots taken by Jen Rayner Photography, we were delighted to spread the word of babywearing further.
Please click below to read the articles:
August 23rd, 2011
‘A Day in the Life of a Mumpreneur’ – Sunrise Meets Our Very Own Anita!
Posted by Leah in A Day in the Life of a Mumpreneur, Messages from the BIA Team | 2 Comments »Anita had quite the adventure today…..read what happened below
“Nothing like an impromptu moment in the limelight with the film crew for Sunrise! I was enjoying a beautiful sunny morning at a seaside park with the kids on my day off when I received a call from Channel 7 wanting to swing by our office in just over an hour to film some footage of me as a national finalist in the AusMumpreneur Awards! I promptly whisked the kids off slides and swings with icecream-compensation bribes and zoomed back, calling the staff along the way (at red traffic lights 
) to ask them to ‘clear the decks’ of all the undulating paperwork!! Thank God for Vegemite toast lunch and spare-of-the-moment Nonnas who can wrangle kids at the last minute…all was cool, calm and collected as the door bell rang and followed by lights, camera, action ERGObaby!”
Footage will be on Sunrise this Monday morning.
July 14th, 2011
Founder of ‘Babes in Arms’ and Mum of Three Named a Finalist in National AusMumpreneur Awards
Posted by Leah in Award Nominations, Messages from the BIA Team | No Comments »
Anita Lincolne-Lomax, Founder and Director of ‘Babes in Arms’ and mother of three, has been selected as a finalist in the 2011 Bio-Oil AusMumpreneur Awards.
The 2011 Bio-Oil AusMumpreneur Awards presented by connect2mums, celebrate and recognise Mums in business achieving outstanding success in areas such as business, product development, services and innovation in businesses from Australia and New Zealand. The awards are designed to recognise the growing number of women who successfully balance motherhood and business in a way that suits their life and family.
Babes in Arms specialises in award-winning baby slings and carriers – essential tools that promote a peaceful start to life for new parents and their baby. The company is the exclusive Aus/NZ distributor for flagship products including the world’s most loved ‘ERGObaby Carrier’, the celebrity-endorsed ‘Peanut Shell’ and the cool comfort ‘Breeze Baby’ mesh sling.
In a pram-dominated culture, Babes in Arms is proud to have successfully raised awareness about the ancient wisdom of babywearing. With examples found across every age and culture, baby slings and carriers are the world’s most ancient parenting tools which respect a baby’s biological need for physical closeness and a parent’s functional need to be hands-free.
Anita explains the joy and freedom that babywearing offers, “There is nothing in the world that compares to having your baby in your arms – the feeling of your sleeping child against your chest, the sweet smelling downy head under your nose. It is deeply satisfying supplying products that allow a busy parent the freedom to continue their normal daily routine while providing the richest and most desirable environment for their child.”
There are many benefits to balancing business and motherhood as Anita explains, “While I sometimes wistfully long for the regularity of a pay cheque and the safety net of paid maternity leave, I ultimately love the freedom of being my own boss and the flexibility of working around my children’s needs. Being in the business driving seat and having the potential to bring ideas to life is incredibly stimulating and motivating.”
It can be challenging to be a successful business woman whilst raising a family and Anita gives this advice for others thinking about starting their own enterprise. “Dreaming up business ideas is easy. Developing a commercially viable operation takes real imagination, ingenuity and perseverance. While I love my business and am proud of the achievement, I always warn new mums considering a new venture when their children are still very young. It is a big juggle that many people give up on and lose a lot of capital as a result. A good support network is essential from the start.”
The winners of the 2011 Bio-Oil AusMumpreneur Awards will be announced at a glamorous Awards dinner at Mercure Sydney on Saturday 27 August 2011.
For more information on the AusMumpreneur Awards visit: www.connect2mums.com.au
March 21st, 2011
World Down Syndrome Day
Posted by Leah in World Down Syndrome Day | No Comments »
Today marks the 6th anniversary of World Down Syndrome Day. Every year on the 21st of March (21/3 represents the 3 copies of chromosome 21, which is unique to people with Down syndrome) around the world, activites and events take place to raise awareness and understanding and to showcase the accomplishments and talents of the many individuals with Down Syndrome.
Watch out for todays guest post from Jennifer, a babywearing mumma of Christa who has Down Syndrome.
Global Video Event
To celebrate the event, Down Syndrome International together with 45 countries around the world (including Australia) have created a Global Video Event titled “Let Us In!” which features a person with Down Syndrome from each country. Watching the video below will help towards creating a single global voice for advocating for the rights, inclusion and well being of people with Down syndrome on 21 March 2011.
You can find out more about Down Syndrome and support groups from:
Down Syndrome NSW
Down Syndrome Association of Victoria
Down Syndrome WA
Down Syndrome Society of SA
ACT Down Syndrome Association
Down Syndrome Association of Queensland
Down Syndrome Tasmania
March 17th, 2011
For Japan With Love
Posted by Leah in For Japan With Love | No Comments »
On Friday our blog will be silent as we acknowledge the devastation going on in Japan. Whatever anyone can contribute will be appreciated. Please look at http://www.forjapanwithlove.com for some suggestions and spread the word.
December 25th, 2010
A Very Babywearing Christmas to All!
Posted by Leah in Messages from the BIA Team | No Comments »
December 24th, 2010
Vote for us in the OH BABY Awards
Posted by Leah in Award Nominations | No Comments »
The ERGObaby carrier, cool mesh Breeze Baby sling and fashionable Peanut Shell have all been nominated in Best Sling or Carrier category for this years NZ Oh Baby Awards.
Babes in Arms is the only company to have three brands nominated in this category!
To keep your vote quick and easy, simply go straight to the ‘sling and carrier category’ (on the first page), VOTE then click to the last page and sign out.
Click here to start
December 2nd, 2010
Thanking You During the Season of Giving
Posted by Leah in TEAR Australia | No Comments »
Today we THANK YOU By ordering with us this year you have helped us raise $4000 for Lydia’s List .
Babes in Arms is committed to making poverty history and using the success of our business as a vehicle for generosity. Thanks to you, we are able to donate $4000 to our chosen charity, Lydia’s List . By supporting us you are contributing to the welfare of mothers in need in developing countries.
A very big thank you for partnering with us this year!
November 18th, 2010
Mothers Matter – Feature
Posted by Leah in Messages from the BIA Team | No Comments »
Anita was featured in the October-November edition of Mothers Matter Magazine. We have posted her interview questions and responses below. For your own access to the magazine, please click here.
My first friend was…my little sister. I even tried to breastfeed her when she was born.
I can remember playing…cubby houses with an upturned lounge suite while mum and dad slept in on Saturday mornings!
At school, I was the …girl who always arrived late!
I always thought I would grow up to be a…dolphin trainer.
My childhood hero was…*blush* Anne of Green Gables *blush*
I know I am good at…starting things
I despise…finishing things!
I’m very tolerant of…my three gorgeous children
I believe in…a life lived loving God, family and friends well.
My parents were….very encouraging of my endeavours but didn’t set a good example for punctuality!
My biggest indulgence is a tub of ice-cream. The kids are always asking who finished the ice-cream.
I’ve never thrown out…my husband’s “treasures”…much! (sorry Darling xx).
I’m a closet…wannabe Djembe drum player
My job involves…taking big picture dreams and squeezing them through the tight keyhole that is ‘reality’. Bringing ideas to light involves much more determination than I ever realised. It has been a great discipline and an amazing learning curve.
The book everyone should read is… Sacred Parenting by Gary Thomas. It encourages parents to turn the tables. Instead of worrying about what you need to teach your children, look at what you can learn from your children. It’s a breath of fresh air!
In the car, I…am usually my kids’ DJ. Without them, I love listening to Radio National without interruption,
I can always laugh at…my children
The song I want played at my funeral is…Amazing Grace. It was played at our wedding and I love its message of hope.
If I could do anything again…I would try to do less at once or learn to juggle better.
I just wish…I had a kombi van and a year off with my family…no map!
